Press

Press kit.

Logos, images, screenshots and the facts about Percy, the garden journal that remembers. Free to use in your coverage.

Download the full kit ZIP · 22 MB · logos, images, screenshots, fact sheet

About Percy

In a sentence, or a paragraph.

The same description in three lengths. Use whichever fits.

One line

Percy is the garden journal that remembers, so you can enjoy your garden. You just talk to it.

Short

Percy is the garden journal that remembers, so you can enjoy your garden. Gardeners tell Percy what they planted, ask a question, share a photo, or mention the hummingbird that just flew by. Percy remembers all of it, connects it to the weather and to where the garden is, helps gardeners learn from their own history, and at the end of the season gives it back as the Migration Report, a designed year in review.

Long

Percy is the garden journal that remembers, so you can enjoy your garden. Built on a simple belief, that the experience of having a garden is as worth remembering as the things you grow in it, Percy lets gardeners capture a season by talking, the way they’d tell a friend. It holds plantings, harvests, problems and small moments side by side, connects them to daily weather and local ecology, flags native and invasive plants in the US, UK, Canada and Australia, and uses the gardener’s own history to give advice that fits their garden. At the end of each season, the Migration Report turns it all into a designed year in review. Percy is an independent company and a member of 1% for the Planet. It’s free for a gardener’s first growing season, then US$39 a year, on iPhone, Android and the web.

Fast facts

The short version.

Name
Percy
What it is
The garden journal that remembers, so you can enjoy your garden
Founder
Brian Eden
Launched
2026
Platforms
iPhone, Android, and any browser at app.percy.garden
Price
Free for your first growing season. Then US$39/year as a Founding Member. No credit card to start.
Business model
Subscription only. No ads, no selling data, no venture capital.
Giving
Member of 1% for the Planet

Download the fact sheet (.txt)

Founder

Brian Eden

Brian Eden, founder of Percy, kneeling beside a raised vegetable bed in his garden
Brian Eden in his gardenDownload · 1800 × 1200

Brian Eden is the founder of Percy and an executive creative director. He has gardened for more than 20 years, starting with a few terra cotta pots on a city patio; today it’s raised beds, fruit trees and a pollinator garden where a stand of invasive privet used to be. He has been a serious photographer for nearly as long.

He once planned a whole season on graph paper at a table on the Santa Monica boardwalk. By summer the notebook had stalled, and the moments he most wanted to keep, like a hummingbird hovering in front of him, never made it in. Percy is the journal he wished he’d had. The story behind Percy →

“Every fall, I had a record of what I’d planted, but almost nothing about what it felt like to be out there. That’s the part I built Percy to remember.”
“I wanted the hummingbird to be a season highlight, just like the day I harvested my tomatoes.”
A hand holding open a graph-paper notebook with a hand-drawn planting plan for a raised bed, circles labeled with vegetables
A season, planned on graph paper in Santa Monica.

A real season

What it was like to be out there.

Photos and notes from Brian’s garden this year, in the words he said to Percy. This is what Percy keeps.

Brian holding two enormous cucumbers in his garden
August“I harvested our first cucumbers of the season. They are enormous.”
A spotted fawn curled up beside a garden post
May“We found a baby deer in our garden while playing tennis tonight.”
A hand holding a ripe Redhaven peach
August“We harvested our first ever peach from the peach trees!!! It was a Redhaven and it was soft and perfect.”
Ginger, a golden doodle, lying in the grass beside the garden beds
October“Ginger is hanging out in the garden with me today and having a great time in the sunshine.”
A monarch butterfly on a pink zinnia
August“The monarch is enjoying our zinnias.”
A single ripe cherry tomato in an open palm
July“We harvested the first ripe cherry tomatoes of the season from the super sweet 100s.”
Brian holding a tray of just-dug potatoes
September“We harvested the potatoes! We’re roasting them tonight for dinner.”
A hand raising an Aperol spritz over the raised beds on a June evening
June“Gorgeous night with Aperol Spritzes in the garden.”

Images

Percy in the garden.

High-resolution product and lifestyle images. Every screen shows the real Percy app.

Screenshots

The app, as it is.

Full-resolution iPhone screenshots from a real garden.

Download all screenshots (ZIP · 3 MB)

Percy screenshot: the Nest, with the gardener's own photo as the cover: November, brian's garden, 109 observations, then the season's latest notes
The Nest: your garden
Percy screenshot: Highlights from June, moments Percy thought were worth remembering, starting with an Aperol spritz in the garden
Highlights from June
Percy screenshot: a note in the Nest with its photo, Ginger enjoyed the garden this weekend, 45° and clear
A note, kept with its photo
Percy screenshot: Nice work with the cauliflower. What's happening in the rest of the garden?
The Perch: Percy noticed
Percy screenshot: Garlic time is coming. Your first hard freeze usually comes around Oct 31, so aim for Nov 7 to 14, with its source
Good to know, for this garden
Percy screenshot: Twigs, What you're building. Tending, the things to do: transplant the kale, water every two weeks, another round of lettuce and radish seeds, pickle the cucumbers
Twigs: Tending
Percy screenshot: Twigs Someday, the things that inspire you: photos of black-eyed Susans, a restaurant's window boxes, a monarch on a zinnia and a seed packet, each with the gardener's note
Twigs: Someday
Percy screenshot: goldenrod identified from a photo as a native pollinator plant
Photo ID: native plants

Migration Report

The season, given back.

At the end of each season, Percy turns a garden’s notes, photos and weather into the Migration Report, an interactive year in review. The first reports arrive in January 2027. These screens come from a real one.

Open the sample report · Download these images (ZIP · 2 MB)

The opening of a Migration Report on a phone: the year’s weather drawn as a ring above the garden’s name, Marigold Cottage, New York, 2026
The year as a ring · Download
Your year in weather: every day’s high and low drawn as a ribbon down the screen, January to June
Your year in weather · Download
Who else enjoyed your garden: hummingbirds and rabbits, illustrated, with the gardener’s own notes
The garden’s visitors · Download
Notes for next season: Next year, you wanted to… a list of the gardener’s own reminders in the order they’ll be needed
Notes for next season · Download

Logos

The bird and the name.

Transparent PNGs. Please don’t redraw, recolor, stretch or crop the logo, and give it room to breathe.

Download all logos (ZIP · 3 MB)

Percy logo, full color
Full colorPNG
Percy logo, reversed for dark backgrounds
For dark backgroundsPNG
Percy logo, one color dark
One color, darkPNG
Percy logo, one color white
One color, whitePNG
Percy's bird mark
The birdPNG
Percy app icon
App iconPNG

Why “Percy”?

The name started with perceive: to notice carefully, to pay close attention. It also holds a perch, where a bird lands and goes quiet, and Persephone, whose story is the turning of the seasons: she leaves and winter comes, she returns and the garden wakes up. Percy keeps a garden through the dormant months and brings it back with the spring. And it’s a good name for a bird.

Press contact

Press contact

For interviews, a walkthrough of the app, or anything you need for a story, write to Brian directly. Every email gets read, usually within a day.

[email protected]

Images, screenshots and logos on this page may be used in editorial coverage of Percy. Credit: Courtesy of Percy.

Enjoy your garden. Percy remembers it.

Free for your first growing season. Then US$39/year as a Founding Member, locked in for as long as you stay subscribed. The price will rise as Percy grows. Yours won't. No credit card to start. Your data is yours regardless.

Download on the App Storefor iPhone
Get it on Google Playfor Android
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